We process sound five times faster than visual information.
Sound shapes how we perceive everything else.
Auren partners with properties and brands to design intentional sound as a core pillar of luxury brand identity, creating deeper emotional connections between brand and guest.
The Process:
Creative Residency
The Auren creative process is led by nationally recognised artist and producer, Deas. His approach begins with a deep study of the brand and its environment including architecture, surroundings, culture, history and the emotional experience of the space. With the brand story in mind, sound is designed from his creative expertise and a deep understanding of how sound influences human emotion. The result is a sonic identity that creates memorable connections between the guest and their environment.
The Brand
A 360° Sonic Identity
Beyond the physical environment, Auren designs sound that extends across a wider brand ecosystem. Sonic identities can be adapted across multiple environments within a property for a consistent emotional presence. The same sonic direction can also be used across brand content including campaigns, digital media, film and hold music, allowing sound to remain cohesive across every creative outlet where the brand tells its story.
Auren Studio
Deas' Story
Founder & Creative Director
Deas is an artist, producer and the founder of Auren, a studio designing environmental sound for physical spaces.
As an independent artist, he has amassed millions of streams, appeared on The Rap Game UK in 2023, and earned national radio support. Writing, producing, mixing and mastering his own work, he is known for emotionally driven storytelling and detailed sound design.
Alongside his music career, he spent over eight years working within the corporate events industry, collaborating with five star resorts and venues across the UK and Europe. This rare combination of creative artistry and hospitality experience led to Auren Sound Design.
Auren partners with properties and brands to design environmental sound for physical spaces, aligning audio with brand culture, heritage and environment. Sound is approached as a defining layer of identity, shaping how guests feel within a space.
Through Auren, Jay is focused on redefining the role of sound, positioning it as an experience that guests feel, remember and emotionally connect with long after they leave.
